It's Friday, Dec 5, 2008... and Airspace Action on Smoking and Health president Errol Povah has pledged $20 to the 31st annual CKNW Orphans' Fund Pledge Day (virtually all regular programming on CKNW has been pre-empted by the fundraiser).

Povah challenges all of those good corporate citizens at the tobacco industry to meet or beat his pledge, and do something for the orphans you've created.

Despite the industry's best efforts to maintain a very low snake-in-the-grass profile, the industry does have offices in the Greater Vancouver area (Imperial Tobacco [makers of Players and du Maurier] is in Delta, while Rothmans Benson & Hedges [now owned by Philip Morris International] is in Richmond).

We all know that the tobacco industry loves kids...both teens and pre-teens. Kids are the very lifeblood of the tobacco industry; without kids, the tobacco industry would be out of business in very short order.

So come on Benjamin Kemball (pres and CEO, Imperial Tobacco)... Catherine Doyle, Karen Bodirsky, and David McCullach (Canadian Tobacco Manufacturers' Council)... Arminda Mota (pres, smokers' rights group et al. Show the world how much you 'appreciate' kids, get your wallets out, pull out some blood-stained cash and contribute to this very worthwhile cause.