The target markets are the U.S. and Canada, and that makes the target you and your children.

Philip Morris is planning to test-market a Marlboro-branded snuff product in the U.S., and BAT (the company that sells Player's, Du Maurier, and Matinee) is planning to introduce a snuff product in Canada. At the same time, U.S. Tobacco, the producer of Skoal snuff products, has stepped up their marketing in Canada with print advertising.

The Campaign for Tobacco Free Kids, a high-profile U.S. organization, has responded by lobbying for giving the U.S. Food and Drug Administration the authority to regulate tobacco products. Click here to read their press release about it.

Airspace Action on Smoking and Health is making a similar effort; we are lobbying the governments of Canada and British Columbia to treat snuff like any other consumer product, which would mean removing it from store shelves.

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