A letter to the editor published in the Globe and Mail:
Funny as your Aug. 2 editorial cartoon was - likening tobacco executives to sewer rats - it truly is an example of art imitating life. Just a day earlier, after the $1.15-billion fine was imposed on Canada's two leading cigarette manufacturers, Imperial Tobacco spokeswoman Catherine Doyle told CTV, "We realize ... we're going to take a hit to our reputation because of this."
She should be fined another billion dollars by the irony police for that statement. When your industry pushes products that lead 45,000 Canadians to an early grave every year (according to Health Canada), what reputation do you have for anyone to hit?
Contributing Editor, Tobacco Control
Errol E. Povah
President, Airspace Action on Smoking and Health