British American Tobacco (BAT), the London-based multinational that sells Players, Du Maurier, and Matinee cigarettes in Canada, has once again been exposed as a liar on the subject of cigarette marketing and sales in the Third World; in this case, Nigeria, Malawi and Mauritius. The latest expose comes from Duncan Bannatyne of BBC News: Tobacco giant 'breaks youth code' (click here for a PDF version.)
The story documents BAT efforts to facilitate the sale of single cigarettes, and shows 11-year-olds purchasing these cigarettes. The spokesman for BAT in the story, Professional Liar Chris Proctor, states "If that was the case, that is disappointing, it's certainly not what we would wish to happen." Reporter Duncan Bannatyne says, "British American Tobacco is the unacceptable face of British business."